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Sega opens Singapore office to research Southeast Asian market

New branch will also handle Sega's local marketing efforts

Sega has opened a new office in Singapore to boost its activities across Southeast Asia.

The branch officially opened on October 13 and will be responsible for handling local market research, as well as marketing to promote Sega's titles and other initiatives in SEA, which the publisher expects to "grow significantly in future."

"Singapore has achieved remarkable economic growth as a major hub in the Southeast Asian region given its convenient location and its business-friendly government policies," the company wrote in its announcement.

"By establishing Sega Singapore as a key base to lead future operations in Southeast Asia, we will continue to prepare for and investigate the establishment of further business operations in the region and strive to deliver Japanese content, including Sega’s own IP, to more people around the world."

Sega Singapore is the latest games outfit in a growing market, which is also home to development studios and publishing offices for major publishers like Ubisoft and Bandai Namco.

The city-state is also home to a number of developers such as Butter Royale studio Mighty Bear Games and Daylight Studios, creator of the Holy Potatoes series.

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James Batchelor

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James Batchelor has been a journalist in the games industry since 2006, joining GamesIndustry in 2016, and also runs Non-Violent Game of the Day (@NVGOTD). He does play violent games, but always on Story/Easy mode.