Sega Europe has established a new territory office in Munich to manage its operations in Germany.
Markus Wiedemann, previously general manager for Codemasters Germany, has been appointed to head up the venture. Wiedemann is responsible for managing all marketing and PR within the territory, and is also considering a sales and distribution strategy.
Sega described the opening of its German office as "a crucial step towards achieving strategic targets for the Western market." The company is hoping to develop its market share and distribution throughout "significant territories" within Europe.
"Opening the Sega German office was merely a question of time, it is a logical step in our growth strategy," said Mike Hayes, Sega Europe's president and COO.
"Markus is an enormously experienced and respected individual. In the coming months, he will build up a reliable team, focusing specifically on marketing and PR to implement our extensive plans for the German 'speaking' market," he added.
"Sega's strength of brand and reputation in the industry can hardly be equalled by any of its competitors," said Wiedemann.
"It is a fascinating and unique challenge to help Sega regain the recognition and market share in Germany that it deserves. Together with the strong European branch and a rapidly growing German team, we will make SEGA of Germany one of the major players in the local market."