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SEGA Europe restructures management team

Pritchard to head up sales and marketing in US; Post takes on European MD role

SEGA Europe has confirmed a management restructure following job cuts that took place across its UK and US business at the end of last month.

Effective immediately, European managing director Alan Pritchard will take on the role of executive vice president of sales and marketing at SEGA of America, moving to San Francisco to work from the company's office there.

Pritchard's MD role will be filled by Jurgen Post, currently MD of SEGA Benelux and a former GM for Sony BMG Music Entertainment.

Jurgen has also previously headed up sales and marketing at SCEE, notably during the launch of the Sony PlayStation, and Sony Pictures.

The restructure at SEGA has resulted in the creation of a new Digital division, which will be based out of SEGA's San Francisco offices and will drive digital strategy in both North America and EMEA.

Meanwhile, SEGA's London-based office will become responsible for overseeing the strategy and direction of the traditional packaged goods business.

The Sonic publisher announced the restructure last month, which saw 73 jobs lost across its western business.