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SEGA Announces 3D Gaming Experience For Mobile Phones

SEGA develops “Super Real Tennis” for Vodafone Live! 3G

PRESS RELEASE - FOR IMMEDIATE RELEASE

LONDON, UK - November 10, 2004 - SEGA® Europe Ltd, today announced their first major collaboration with Vodafone in Europe. The SEGA development team is bringing mobile game content of, "Super Real Tennis" to Vodafone Live! 3G. Vodafone live! with 3G takes mobile games to the next level with its VFX games engine, larger download capabilities of Vodafone's 3G network will offer even better graphics, sound and depth to its games content, providing customers with a much better games experience.

"Super Real Tennis", gives the player an authentic tennis experience on the Vodafone Live! 3G handsets. Boasting realistic 3D graphics such as characters and courts will enable the player to view their game from every camera angle. Game-play is simple with one button to hit back a ball, but the player can also enjoy super plays such as "smash" and " jumping volley", which also appear throughout the game.

Customers can trial "Super Real Tennis" on a selection of Vodafone live! 3G launch handsets, up to 5 times. The full game can be downloaded in Europe and Japan.

The download service will start in December 2004 and the trial game will be pre-installed in the latest 3G mobile phones in Europe and Japan. SEGA Europe is proud to bring modern contemporary games to handsets, for further SEGA information click on www.sega-europe.com.

About SEGA®

SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com

Contact:

Stefan McGarry, Public Relations, SEGA Europe Ltd

Tel: +44 208 996 4456

mcgarrys@soe.sega.co.uk

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