Transformers and James Bond developer Savage Entertainment has been acquired by social TV company Loyalize.
The Loyalize service allows TV viewers to interact in real-time on mobile and tablets, rewarding them with badges and points that can be redeemed for real-world prizes as they comment, share and shop online.
"Loyalize paves the way for nationwide audiences to participate with each other simultaneously and instantaneously on connected devices," said Todd Greene, CEO of Loyalize.
"As the line blurs between social software, traditional game technologies, and mainstream media activation, the decade-deep game development expertise at Savage brings us a huge advantage in pioneering the next generation of real-time social online experiences."
The Savage Entertainment team will be put to work on services that are built around analysing consumer behaviour - although co-founder and CEO Tim Morten has left the business to join Electronic Arts.
"We feel like Savage Entertainment has found a great new home with Loyalize," said Morten.
"Loyalize is poised to revolutionise the consumer experience surrounding media, and the real-time nature of the Loyalize platform has great synergy with Savage's core expertise."