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Record attempt

Staff from Ready Up looking to set "Longest Marathon Playing a Driving Game" benchmark, and raise cash for GamesAid too.

A group of die-hard videogamers hopes to set a new world record and break in to the Guinness World Records Gamer's Edition with a challenging 24-hour gaming marathon.

Staff of gaming website Ready Up ( www.ready-up.net) will converge on Esc Gaming centre ( www.esc-games.com), Hope St, Glasgow on April 18, 2008 to set the Longest Marathon Playing a Driving Game record. Six people, backed up by their own support team, will play EA’s driving game Burnout™ Paradise over Xbox Live for a day and a night in front of Guinness’s official adjudicators. The players will be allowed only short bathroom and eating breaks.

Participant and former Frag Doll Kirsten Kearney, who already holds a Guinness World Record for the First Person Shooter Marathon, said: "Going for this kind of marathon gaming record is a lot harder than you might think. Keeping your morale up while concentrating on a screen and maintaining hand-eye coordination is tough, and you have to rely on using your second and third wind to help you through hardest going parts. It's made easier by the fact that we have chosen a game like Burnout Paradise, which has a great deal of variety and fresh downloadable content that we can use.”

The record attempt will raise money in support of GamesAid ( www.gamesaid.org), the new UK videogames industry charity, which distributes funds to a diverse range of children and young people’s charities.

Andy Payne, Chairman of GamesAid said: "This is a great initiative and hats off to the lovely people at Ready Up, EA and of course Guinness World Records. This is exactly the sort of japery that GamesAid is seeking to endorse. It is games focused and totally inclusive. More power to all of those who take part, original thought never hurts and giving up time is absolutely brilliant!"

Gaz Deaves, Video Games Records Manager at Guinness World Records said: “Endurance record attempts like this are among the biggest tests of skill and stamina, and really separate the casual gamer from the hardcore. I look forward to adjudicating the record and wish team at Ready Up the best of luck. It would be great to see their achievement featured in next year's Gamer's Edition.”

Support the record attempt and GamesAid by donating at www.justgiving.com/gamesaid-readyup and keep an eye on www.ready-up.net/worldrecord for details of how you can join the team on Xbox Live during the record!

For information on Guinness World Records 2009 Gamer's Edition, please contact: Karolina Thelin or Damian Field. Email: press@guinnessworldrecords.com. Phone: 0207 891 4518.

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