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Playtika acquires German casual studio Wooga

Deal is worth a reported $100 million, with no layoffs to Wooga's 180-strong team

Playtika has acquired the Berlin-based casual games firm Wooga.

The exact value of the deal was not disclosed, but Bloomberg has reported a figure of around $100 million.

This is Playtika's second big acquisition in just over a year, following a deal for the Israeli studio Jelly Button games in October 2017. With Wooga now part of the company, Playtika said that half of its portfolio will be casual games.

"We see great opportunities for Playtika in the casual games genre and our acquisition of Wooga firmly positions us for this next phase of our evolution" said Playtika CEO Robert Antokol in a statement.

"Playtika's strengths in live-ops, advanced AI and personalization at scale will serve as a springboard for Wooga's creativity in ideating and developing winning story-led titles."

Wooga CEO Jens Begemann, who has led the German company through difficult times, said that the deal was "a very natural fit." Begemann will continue in his role as CEO, and Wooga's 180-person team will not be affected.

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Matthew Handrahan


Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.