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Playrix acquires Eipix Entertainment

Homescapes creator enters Serbian market to create more free-to-play mobile games

Homescapes and Gardenscapes developers Playrix has announced the acquisition of Serbian studio Eipix Entertainment.

Eipix was founded in 2005 and has mainly focused on casual hidden-object games, including a series called Dark Parables. It will join Playrix's new Serbian subsidiary, Playrix RS, and will create more casual, mobile, free-to-play games.

"Our joining the Playrix team will give us access to the global market, large audiences and a base of knowledge and expertise that we have never had before," said Eipix CEO Mirko Topalski. "We believe that being a part of Playrix RS, we will contribute to the strengths of Playrix globally by working on new, unique and high-quality projects. Also, we are pleased that this deal will support the growth of our local Serbian gamedev community."

Playrix's popular match-3 title, Homescapes, recently reached $1 billion in lifetime revenue, while Gardenscapes sits well over $1.4 billion.

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Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.