Mobile social gaming specialist PlayPhone has formally launched its social gaming network, SGN.
"The formal release of the PlayPhone SGN is the culmination of more than a years' worth of work from our global product teams," said GM Anders Evju.
"We're building the best social gaming network for players and developers. Since we're not focused on developing our own games, we don't make content decisions based on profit margins or hidden agendas to push first-party titles. Gamers make the final call, and they can discover and play the very best games from our developer partners on the PlayPhone SGN."
PlayPhone started work on the network in 2010, and already has around 3 million users and is used in 25 different countries.
1600 developers are already using the SDK, and PlayPhone has companies Perfect World, Nimbus Games and KaKuNa already on board, producing games like Castle Of Shadows and Rebels & Rulers.
It's free-to-play app is cross platform, working on iOS, Android, Flash, Windows Phone 7 and HTML5. "We think that is something that nobody else will be able to do," CEORon Czerny told GamesBeat.
"You're not limited to playing with friends who have the same operating system as you."
GamesIndustry.biz recently spoke to rival company PapayaMobile's Oscar Clark. You can read the full interview on the changing landscape of mobile gaming and free-to-play here.