PLAYLOGIC PUBLISHES AND PRODUCES RED BULL BREAK DANCE GAME
Amsterdam, March 29, 2006 - Playlogic Entertainment, Inc. today announced the signing of a worldwide licensing agreement with Red Bull for the publishing and production of a break dance video game. The game is based on the 'Red Bull BC One Event'. The title will be produced for various platforms and will be released in 2007.
The game is based on the increasing worldwide popularity of break dancing and will give a realistic representation of its dance moves and actions. Two 'B-Boys' - break dancers - at a time will stand face to face in battle in the dance arena. No kicks, no punches - only acrobatic moves, seeming to defy gravity. Whoever loses a single battle is out. The merciless KO-system in this competition defines the unique nature of the event that leaves only one standing in the arena - the champion.
Stefan Layer, VP /Chief Marketing & Sales Officer of Playlogic, said, "I am very pleased that a video game will be produced and published by Playlogic based on the Red Bull BC One event. The event has the necessary vibe and mass-market appeal to create an exciting and entertaining video game. This 'virtual' break dance event will complement the annual Red Bull live contest."
"We have never seen anything like this before!" said Amigo, B-Boy from Flying Steps, after seeing the first playable demo, created by Binary Craft in South Korea. "The moves, freezes, foot work and styles are so authentic that we cannot wait to play it for the first time. The Red Bull BC One event set international standards in the world of break dancing. We expect many impressed B-Boys and gamers when they see the game."
Playlogic Entertainment, Inc. is an independent publisher of entertainment software for consoles, PCs, handhelds, mobile devices, and other digital media. Playlogic, established in early 2002, publishes game concepts across various genres. The company distributes its products worldwide through all available channels, online and offline.
Playlogic, who currently has approximately 75 employees, is listed on the OTC BB under the symbol "PLGC" and is headquartered in New York and Amsterdam. Its internal studio is based in Breda (The Netherlands).
Playlogic's portfolio includes games that are being developed by several teams at Playlogic Game Factory, Playlogic's in-house development studio based in Breda, as well as games developed by a number of studios throughout the world. Currently, 11 games on 16 platforms are under development, including "Age of Pirates: Caribbean Tales," "Age of Pirates: Captain Blood," "Ancient Wars: Sparta," "Diabolique - License to Sin" and "PRISM - Threat: Level Red", which will be published this year. "World Racing 2," "Knights of the Temple 2" and "Gene Troopers" have been released recently throughout Europe.
Playlogic is always looking for additional, high-quality games and acquires products that can be exploited in the complete value chain of digital entertainment products from games at retail to mobile games and digital TV.
FOR MORE INFORMATION
Playlogic Entertainment, Inc.
Esther Berger, Corporate Communication & IR Manager
T: +31 20 676 03 04
IMC, InteractiveMediaConsulting GmbH
Ingo Horn, Head of Communication
T: +49 2203 980 30 19
For further information about Playlogic please visit www.playlogicgames.com