Playlogic and Virgin Play announce joint venture

Playlogic Entertainment and Virgin Play have announced a joint venture called PlayV Ltd - a sales, marketing and distribution business.

PlayV will bring PC, console and handheld products from both companies to the UK market while also offering PR, marketing and sales solutions to additional partners looking to penetrate the UK retail market.

"We are very pleased to enter into this partnership with Virgin Play," said Playlogic's chief sales and marketing officer Pierre Thiercelin. "PlayV will allow both companies to make up considerable ground in the UK and further establish their presence in the market."

The new structure will be fully operational by July 1 and will be headed up by industry veteran David Hope.

"Alongside our core first party business we are also keen to work with relevant third party developers and publishers looking to get their products into the UK market without the hassle and expense of setting up their own operation," Hope said.