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PlayJam Gets Gamers Out Of A Jam


London, Friday 7 January 2005

PlayJam, the world's largest iTV games channel, has launched a new SMS service on their Sky Digital interactive channel to help PC and console gamers tackle the trickier aspects of gaming! The service, called PJ Tips, delivers a live, fast and personalised response to customer requests for Hints, Tips, Cheats and Information on PC and Console titles.

PJ Tips is accessed via the yellow button on the PlayJam main menu. Viewers who also play games on their PC or console and who need a little extra help to solve a mission or complete a particular level of a PC or console game can now text the word PJ Tips, followed by a space and followed by any gaming question they like and they will receive a personalised response via text sent directly to their mobile phones. The service costs £1 per text plus normal network charges.

The deal was brokered by gaming communications specialists Symbiosis Media.

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About PlayJam

PlayJam was the first iTV games channel to launch in the UK and has subsequently launched channels in the US and France. A selection of games are available to play on the channel, which are updated weekly. PlayJam is available on all digital and cable TV platforms (Sky, Telewest and NTL).

Monthly channel reach 2.2m

Up to 4.5 million gameplays/month per game

Broad audience base from 4-55 yrs

55:45 male:female audience

About Symbiosis Media

Symbiosis Media is the leading independent games media specialist liaising between games publishers/developers and advertisers identifying and delivering opportunities for brands to utilise interactive entertainment within their communications mix. Working comprehensively across all platforms, including PC, console, mobile, web, iTV, DVD, services include:

Product placement & advertising within games

Third-party partnership marketing with brands

Advertiser-funded games

Sales promotion campaigns

Advertising and branded games on iTV


For further information please contact:

Symbiosis Media Ltd.

t: 020 7549 1331

Lou Fawcett

Managing Partner

ddi: 020 7549 1332

m: 07775 753 147


Maryam Bazargan

Managing Partner

ddi: 020 7549 1334

m: 07771 590 165


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