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Play Hard secures $8m in investment

Latest funding brings total raised capital to $13 million for the free-to-play games creator

Play Hard Sports, the developer and publisher of free-to-play sports titles, has secured USD 8 million in investment, bringing the company's total raised capital to USD 13 million in less than nine months.

Valhalla Partners led the round of investment with TriplePoint Capital and existing investor, New Enterprise Associates.

"We were presented with a number of opportunities that would accelerate our growth and market position and were thrilled to secure funding from well respected firms like Valhalla, TriplePoint and NEA," said Play Hard founder and CEO, Jeffrey Anderson.

"The new financing will allow us to capitalise on current opportunities, expand our portfolio and secure additional marketing, licensing and sponsorship prospects."

As part of the investment, Scott Frederick, general partner at Valhalla Partners, will become a member of Play Hard's Board.

"There is a lot of innovation coming from online entertainment and games companies right now," said Frederick.

"We are confident that Play Hard Sports' pioneering 'freemium' model will be successful. Add the team of industry veterans, who are responsible for the market's biggest MMORPGs and sports games, including Madden 05, 06, 2KNFL, 2KNBA and The Lord of the Rings, and you have an unbeatable combination of strategy and execution."

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