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Pinpoint Consumer Electronics Unveils Website Redesign

Games and entertainment peripherals distributor Pinpoint Consumer Electronics has unveiled its newly redesigned website. As well as enhancing the navigation of the site, integral to the overhaul is a store locator facility that drives consumers to their nearest store - increasing exposure and sales for the independent stores that Pinpoint Consumer Electronics supplies.

The look and feel of the new site is minimal and stylish, and the revamp incorporates fully redesigned product pages with easy-to-read descriptions and product benefits summaries. The site perfectly showcases the company's ever expanding range of innovative products and additional sections have been added to reflect the growing business. These include a section for stockists where they can access downloadable images, request a store visit and view the latest copy of the monthly customer newsletter, and a section that displays media coverage and provides access to scanned copies.

The website is designed to not only be a key communication channel that will educate consumers on the unique products distributed by Pinpoint Consumer Electronics, but it will also be a valuable resource for Pinpoint stockists, and can be used as an online catalogue and reference point.

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Company Information

Pinpoint Consumer Electronics has been established since 2000. Based in Winsford, Cheshire, they are the exclusive distributor for a growing portfolio of accessories designed to enhance the gaming, iPod, PSP and PC experience. The brands that the company currently represents include the following;

Digital Innovations - a groundbreaking range of care, repair and maintenance accessories that enhance consumers' digital lives

Nyko - a superb range of high-performance accessories for the interactive entertainment, computing and consumer electronics markets

Gamexpert - a value-for-money range of accessories for all game consoles and the PSP, with a focus on functionality

Laserline - practical CD storage solutions for on the move and in the home

Many of the company's products have won numerous industry accolades and coveted awards for their design innovation.



Heather Leech - Marketing & PR Executive

Pinpoint Consumer Electronics

Meridian House

Road One



Tel: 01606 558 428


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