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Peak Games secures $5 million funding deal

Turkish developer targets Middle East and Africa with localised content

Turkish social gaming company Peak Games has announced a successful $5 million Series-A round of funding, lead by Earlybird Venture Capital.

The investment will be used to grow the company's business in Turkey and MENA (Middle East, North Africa), as the developer concentrates on emerging markets with localised and culturally-specific content and monetisation strategies.

Peak Games was founded in October 2010 and is now the tenth largest social gaming company globally, by number of daily active users. Most of its titles are based on traditional Turkish and Arabic card and board games, as well as other localised content.

"We've driven phenomenal growth due to our understanding of what players want, reflecting the culture and tastes that make high growth regions like Turkey and MENA unique," said Sidar Sahin, CEO and founder of Peak Games.

"With social media use exploding in markets such as Turkey, Brazil and the wider MENA region, we believe that the next big Facebook games will come from an emerging market. Thanks to this investment from Earlybird, Peak is well positioned to lead this second wave of social gaming growth."

"The success Peak Games has had to date proves that the next big game genres on Facebook will offer culturally-relevant content and deliver a fully localised experience," said Jason Whitmire of Earlybird Venture Capital. "We believe that this investment will support the company as it taps the rapidly-growing social gaming potential in emerging markets."

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