PBA Bowling
Rolling out onto mobiles today.
June 26, 2008 - Concrete Software®, Inc., a leader in innovative mobile content, announced today with the Professional Bowlers Association® the release of PBA® Bowling for mobile phones. The new mobile game is being released on most of the current mobile phones and also includes smartphones running Windows Mobile and BlackBerry operating systems.
PBA Bowling includes 11 of the top PBA stars, 3D graphics that follow the ball down the lane, and cutting edge mobile motion technology on many of the phones to simulate real bowling motions. The game also includes 5 bowling locations, 5 types of lane oil patterns, and 3 different game types.
The game is being released worldwide with a big marketing push that starts with the GEICO PBA Team Shootout hosted by Six Flags. The shootout airs on ESPN, and will feature 7-8 telecasts that have a spot promoting the new game, a first for a mobile game on a major network.
About Concrete Software
Concrete Software creates innovative, high quality and easy to use software from personal productivity applications to games. Concrete Software supplies applications that run on virtually all mobile platforms including BlackBerry® handhelds, Pocket PC, Smartphone, Palm, and mobile phones and does so across many major operators, retail stores and anywhere else mobile software is sold. More information is available at www.concretesoftware.com.
About PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events. The organization has more than 4,200 members spanning 13 countries, and nearly one million viewers tune-in to watch the Denny's PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, Denny's, Etonic, Flomax, GEICO, Go RVing, H&R Block, Lumber Liquidators, Motel 6, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com.
Dave Rowley
Marketing and Business Administrator
Concrete Software, Inc.
drowley@concretesoftware.com
www.concretesoftware.com