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Paradox: "We don't really need retailers any more"

CEO says they're to blame for market crowded with sequels

Paradox Interactive CEO Fredrik Wester has spoken about his company's success with digital distribution, and why he believes retailers have had a negative impact on the industry.

"We’re close to ninety percent of our revenue being digital. Retail sales are like a bonus for us now," he told PC Gamer in a recent interview.

"We don’t really need retailers any more and that is a release because retailers have not been good for the industry. They’ve not been good for the creative part of the industry, for finding new cool games."

Paradox Interactive is best known for publishing Magicka, which has sold 600,000 copies, and has had a lot of success with Steam and Gamersgate.

The CEO went on to blame retailers for the sequels flooding the market, arguing that that's what retailers are demanding, "because they can do their chart diagrams for how things sell and things like that. So one of the things preventing more creative gaming has been the retail challenge."

He also admitted it was a relief to share his opinions. "I can only say this now because we’re not depending on them."

Last month former Visceral producer Gordon Van Dyke joined Paradox Interactive.

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.