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NPD: PS3 price cut to boost sales by 40 - 60 per cent

Surge in sales expected this September following new USD 299 / EUR 299 price point

The NPD Group has said that the price cut on Sony's PlayStation 3 could boost sales of the system by up to 60 per cent in September.

Sony slashed USD 100 / EUR 100 off the price of the console last week, and unveiled a new model to hit the market next month.

"The USD 299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energise sales of the platform," Anita Frazier of the NPD told InformationWeek.

"We would expect to see in the range of a 40 per to 60 per cent unit sales increase when September sales are reported."

Such a surge in sales may not be enough for the console to take the lead in the US however, with Frazer noting that other consoles are expected to receive a price cut in the near term.

"Content is still the key motivator of a hardware purchase decision. Other systems might too take a price cut, so there's a lot playing into which system tops sales any particular month," she said.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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