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No ABC data from Future due to cost-cutting

Publisher will not release half-year figures for portfolio of videogame titles

Future Publishing has said that it will not be issuing six-month circulation figures for its videogame magazines due to cost-cutting measures.

The company has always released data on a bi-annual basis for its games titles, and earlier this year portfolio manager James Binns even questioned rival publishers lack of clarity on ABC data.

However, this year, there's no commercial need for an audit on games titles, said Binns. "We’re not auditing our Games portfolio this half-year - instead we will be publishing full year figures for Jan-Dec 09 at the start of 2010," he told VG247.

"On a company-wide level, Future made the decision to ABC only three titles from our UK portfolio. Our choices to ABC are always taken to reflect the commercial requirements of each magazine," he added.

"Like many businesses, our particular focus this year is on aggressive cost-management, so we have only paid for those titles with a very clear commercial need to be audited."

The last set of figures released by Future in February revealed that on the whole Xbox, PC and multiformat titles were in decline, while Sony titles grew in circulation.

Titles published by Future include Edge, PC Gamer, PlayStation Official Magazine and Official Xbox 360 Magazine.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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