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Nintendo's E3 press conference could have been better - Iwata

Failed to convey full appeal of games on stage and will learn from mistakes, says Nintendo president

Nintendo's media briefing at this year's E3 could have been better, Satoru Iwata has admitted during a first quarter financial results briefing.

"Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been," said the Nintendo president. "It is apparent that we could not fully convey the charm of our products.

"In the past, Wii Sports and Wii Fit were naturally able to convey their appeal on stage since it was something no one had ever seen or imagined before. People seemed to capture the appeal of Wii Sports instantly and although there was some initial confusion with Wii Fit, its appeal did get through to the audience afterwards

"This year, however, with the New Super Mario Bros Wii, four people lined up with Wii remotes was not a scene that no one had ever seen."

However, the company has "learned many lessons" from its performance at the show, said Iwata.

"We strongly feel that we need to look into finding a better way to demonstrate the products' appeal better at E3," he admitted.

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Kath Brice