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Nintendo "pulling out all the stops" to meet demand for Wii

Nintendo UK has told <i>GamesIndustry.biz</i> it will do everything possible to meet demand for the Wii following suggestions from retailers that many consumers could be left empty handed this Christmas.

Nintendo UK has told GamesIndustry.biz it will do everything possible to meet demand for the Wii following suggestions from retailers that many consumers could be left empty handed this Christmas.

Nintendo UK has told GamesIndustry.biz it will do everything possible to meet demand for the Wii following suggestions from retailers that many consumers could be left empty handed this Christmas.

"There are many hundreds of retailers across the UK who do not take pre-orders and as such will have stock available from launch," a spokesperson said.

"We are pulling out all the stops to replenish stock in the run up to Christmas."

The Wii has already proved to be a sell-out success in North America and Japan,

and is due to launch across Europe at midnight tonight. Nintendo has previously stated that although it plans to ship 4 million consoles by the end of the year, demand is likely to exceed supply.

But according to the spokesperson, "regular multiple deliveries" are planned to retailers across the country, "In the hope that we can supply Wii to everyone who wants one this Christmas."

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.