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Nintendo products "fuel the engine" of the industry

DS and Wii accounted for 66 per cent of all US hardware sold in November

Following combined hardware sales in November of more than 3.6 million units, Nintendo has said its products "fuel the engine" of the industry.

The Wii sold 2.04 million units during November, a record for a non-December month, according to Nintendo, while the DS shifted 1.57 million units.

"Looking at the industry as a whole, Nintendo products continue to fuel the engine of the videogame industry," said the company in a statement.

"In November alone, Nintendo represented 198 per cent of industry growth over 2007. Nintendo systems represented 66 per cent of all hardware sales in November, including 59 per cent of all console sales and 79 percent of all portable hardware sales."

The DS has now sold over 24.6 million units in North America since launch in 2004, while the Wii has sold 15.4 million units in the region since November 2006.

"Nintendo’s record-breaking sales demonstrate that consumers are looking for the best value not only among videogames, but also among all entertainment options," offered Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing.

"Shoppers are looking for gifts that can be enjoyed by the whole family, and Nintendo provides an incomparable range of experiences that gets the whole family involved."

Four Wii titles featured in the top ten best-selling games for the month: Wii Fit, Wii Play, Mario Kart Wii and Wii Music.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.