Nintendo's UK bosses have been talking up the copy protection in the impending 3DS handheld, claiming that the piracy troubles of the DS era may be behind it.
The firm's marketing manager James Honeywell told CVG that "There's definitely a step change coming and you see it in various countries around the world.
"People are aware that video games, music and movies make massive contributions to the economies of countries. They need to make sure they start protecting those things. I think perhaps there's been a 'heyday of piracy' and we've now seen a lot of rules come in to stop it."
Added general manager David Yarnton, "We can't divulge any technical details on that but needless to say this is probably one of our best pieces of equipment in that respect.
"There are a lot of things we've learnt over time to try and improve the security and protection - not only of our IP but of our third-party publishers' IP as well."