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Nintendo drops GBA SP price to UKP 69, launches new bundles

Following on the heels of a similar price cut in the United States earlier this month, Nintendo of Europe has today announced that the GBA SP is set to drop to UKP 69 from September 24th, giving the handheld a pre-season boost.

Following on the heels of a similar price cut in the United States earlier this month, Nintendo of Europe has today announced that the GBA SP is set to drop to UKP 69 from September 24th, giving the handheld a pre-season boost.

The UKP 20 price drop will be followed by the launch of two key bundle deals in the run up to Christmas - with a Zelda: Minish Cap limited edition pack arriving on November 12th, followed by a Mario vs. Donkey Kong limited edition pack on November 19th.

Both packs - which feature a golden GBA SP and a red-topped GBA SP respectively - will retail for UKP 89, the same price that the GBA SP alone sells for at the moment.

"With Game Boy Advance SP now available at this great new price, we are making it much more accessible to a broader range of gamers, especially our younger fans," explained Nintendo's senior director of European marketing, Jim Merrick.

"With so many fantastic games available on the Game Boy Advance and plenty more to come in time for Christmas we want everyone to be able to have a Game Boy Advance SP," he concluded.

The Game Boy Advance has sold over four million units in Europe since it launched here in March 2003, making it into the fastest selling console of all time in this territory. Nintendo hopes to build upon that success this Christmas, and is launching two new Pokemon titles - Pokemon Leaf Green and Pokemon Fire Red - as well as Zelda: The Minish Cap and Mario vs. Donkey Kong in one of the strongest first-party line-ups yet seen for the platform.

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Rob Fahey avatar
Rob Fahey: Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.