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Nintendo attracts most attention on Twitter during E3

Super Smash Bros. Ultimate was the most discussed game on the platform that week

Nintendo made the biggest splash on Twitter at E3 2018, according to insights provided by the social media platform.

Reception to the Nintendo Direct was mixed this year, with the company's share prices tumbling by 16 per cent in the immediate wake; even so, it attracted huge amounts of attention on Twitter throughout the week.

Throughout the week, there were nearly 15 million #E3 tweets, the highest spike of which came during the Nintendo Direct conference on June 12, with 890,000.

Of the top ten topics which "got gaming fans the most excited" by Twitter's own metrics, Nintendo was the highest, and Super Smash Bros. Ultimate the third highest, just behind Xbox.

In terms of games which attracted the most attention, it was an eclectic mix, with Super Smash Bros. Ultimate topping the list, followed by Kingdom Hearts 3, Fallout 76, The Last of Us 2, and Death Stranding.

The individual moments which generated the most buzz were the announcement of Super Smash Bros. Ultimate, followed by the revelation that fan-favourite Metroid villain Ridley would be a new playable character. Meanwhile, the Elder Scrolls VI announcement trailer was the third-most talked about moment on the platform.

Overall, there was a 94 per cent increase in gaming conversation on Twitter during E3 compared to the previous week, with a total of nearly 15 million #E3 related tweets.

Each of the major publishers were the No. 1 worldwide trend on Twitter during their respective press conferences, and the event itself was the top trend on Twitter.

The countries that tweeted the most about E3 were the US, followed by Japan, the UK, Spain, and France.

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Ivy Taylor: Ivy joined in 2017 having previously worked as a regional journalist, and a political campaigns manager before that. They are also one of the UK's foremost Sonic the Hedgehog apologists.
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