Jonathan Newth, co-founder of game developer Kuju and investment firm Tenshi Ventures, is running the London Marathon this weekend in aid of Macmillan Cancer Support.
Newth is taking the place of his wife Sarah, who passed away 18 months ago from cancer, and is raising donations through his sponsorship page.
"I am overwhelmed by the support I have had from my colleagues and friends that I have made over 20 years in this industry, and looking forward with some trepidation to running 26.2 miles on Sunday," said Newth ahead of the event.
"Throughout my career in the games industry, building Kuju from a back room developer to a major studio , Sarah supported me. Those twenty years of the inevitable long hours and stress that went with building a business and mastering dozens of titles were a big part of both of our lives and I hope the industry can help me now to raise money for a cause that Sarah strongly believed in and which became so important to us both in her final weeks."
So far Newth has raised over £16,000. More information can be found here.