If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

New Xfire CEO sets sights on China

Malcolm CasSelle prepares California company for expansion with joint venture

Social gaming company Xfire has appointed Malcolm CasSelle as its new CEO, revealing plans to expand its business into China via a partnership with China Youth Goyor Technology.

CasSelle has previous experience of building successful international partnerships, having worked on the deal between Groupon and Chinese gaming giant Tencent.

By engaging China Youth Goyor Technology, CasSelle hope to bring Xfire's suite of communication tools to a new audience, particularly the tech-savvy student market which the company specialises in.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings .

Dan Pearson avatar

Dan Pearson