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New Revenue Streams Surface For Mobile Games

Mobile Game Powerhouse Com2Us Brings its Experiences with "Micro-Billing" to North American Mobile Entertainment Industry

SAN FRANCISCO - Game Developers Conference - Feb. 18, 2008 - An audience of mobile game developers, publishers and industry dignitaries will get in on the latest trends in new revenue models for mobile games, hosted by Com2uS' North American General Manager, Don Lim, at the Game Developers Conference here tomorrow.

Lim will outline the successes Com2uS has had with the concept of "micro-billing" in Korea, and is currently working to implement the same strategies with their continued mobile game title rollout in North America this year.

The concept of micro-billing works by encouraging consumers to purchase and share low-cost items or add-ons for a mobile game they have already purchased and downloaded to their mobile devices. Consumers are then charged separately for items such as weapons, additional energy points or certain items that allow them to advance more easily through a game, resulting in additional revenue dollars for the entire value chain including the game maker, the network operator/carrier and the game player. The end user benefits by receiving new levels and gameplay experiences, as well as the opportunity to interact with other mobile users.

"Com2uS experienced huge adoption numbers by heavy users in the Korean market with our Mini Game Pack 2 title, which encouraged users to purchase 'stars' to unlock each game and advance in player levels," said Lim. "By offering consumers a chance to purchase their advancement and status and share them with friends, we were able to open up a whole new revenue stream while encouraging social networking and see huge residuals from consumers who had only purchased one or two games."

Micro-billing is a relatively new idea for mobile gaming, as the download numbers for mobile entertainment continues to increase. In previous mobile entertainment revenue models, revenue was only made from the initial purchase of the game through a carrier or off-deck mobile storefront. With micro-billing, companies like Com2uS are able to extend their relationship with the consumer through positive, branded add-ons in the form of "power-ups" or other useful tools within the game. By allowing consumers to share their purchased add-ons, the concept of social networking and shared enthusiasm for the brand and the individual games is also encouraged.

Lim spoke to an audience of fellow mobile game industry colleagues at the 2008 Game Developers Conference's during a designated micro-billing-focused session. Lim pitched the idea for the session to the conference organizers with the hopes of spreading the word about the concept and advancing the industry as a whole.

About Com2uS

Com2uS Corporation, established in July 1998, became the first and leading mobile entertainment provider in Korea. Since then, Com2uS has developed a reputation for creating innovative and entertaining games and applications around the world, which are available in over 40 countries in Asia, Europe and North America.

Michael Meyers PR

Michael Meyers


phone: 925.551.8080

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