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New research reveals growing number of older gamers

Global Web Index's new report finds the ranks of gamers between 55-64 have grown 32% in three years

There's a growing appetite for games among older audiences, marketing research firm Global Web Index revealed today.

A new report from GWI indicates that demographic has grown 32% since 2018.

The pandemic may have boosted those numbers, but is unlikely to account for the entirety of the growth. Earlier this year, an NPD report found that the number of mobile gamers over 45 rose 17% year-over-year in 2020.

Other key data points GWI shared include that 86% of internet users play games, and 24% of grandparents and parents see playing games together as family time.

"Gamers are often portrayed in the media in a certain way, but as with many stereotypes, they aren't necessarily who you think they are", David Melia, VP of sports and gaming at Global Web Index.

GWI data includes nearly 19,500 individuals from multiple regions whom play games.

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Jeffrey Rousseau

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Jeffrey Rousseau joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.