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NBA 2K18 reaches ten million units sold

Lifetime franchise sales exceed 80 million

NBA 2K18 has sold double the average for each entry in the series' 17-year history, publisher 2K revealed today.

The latest installment has sold more than ten million copies since launching in September last year, bringing the franchise's lifetime sales up to 80 million units.

"Without the tremendous passion, ambition, and dedication of the entire team at Visual Concepts, a milestone of this magnitude wouldn't be possible," said Greg Thomas, president of developer Visual Concepts.

"It's incredibly rewarding that the team's hard work and desire to achieve greatness in NBA 2K has reached so many fans around the globe, and now we look forward to the challenge of setting new benchmarks with the upcoming release of NBA 2K19."

NBA 2K is sold in over 122 different countries, reaching different audiences with regional releases such as NBA 2K Online and the upcoming sequel in Asia.

Additionally, Take-Two Interactive formed a joint-venture with the NBA to form the NBA 2K League launching the first-ever professional esports league built around a simulation sports game.

"NBA 2K18 is our highest-selling sports title ever, and a testament to the tireless hard work and innovation of the team at Visual Concepts," said Strauss Zelnick, CEO of parent company Take-Two Interactive.

"The ability to improve consistently upon an annual series and grow its audience reflects the team's drive to remain on the leading-edge of pop culture and finding new and exciting ways to captivate and engage players."

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Ivy Taylor


Ivy joined GamesIndustry.biz in 2017 having previously worked as a regional journalist, and a political campaigns manager before that. They are also one of the UK's foremost Sonic the Hedgehog apologists.