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Experienced Interactive Entertainment Veteran Joins NaturalMotion, Ltd. as Vice President of Business Development for Games

SAN FRANCISCO, CA and OXFORD, U.K. - March 6, 2008 - NaturalMotion Ltd., the developers behind the highly acclaimed euphoria and endorphin motion synthesis technologies, today announced the addition of Leighton Webb to its leadership team. Webb joins the Oxford- and San Francisco-based developer as Vice President of Business Development for Games.

Prior to joining NaturalMotion, Webb oversaw global content strategy and licensing for I-Play, where he acted as Senior Vice President. He has also served as Vice President of Mobile at 20th Century Fox Mobile Entertainment, Executive Director of Vivendi Universal Games, General Manager at AOL Games, and Worldwide Product Manager at Ubisoft Entertainment.

"The games industry has consistently been an amazing place to work due to the extraordinary amount of innovation that goes on within it," said Webb. "NaturalMotion is one of the companies leading the charge right now, and I can't think of a more exciting place I'd rather work."

"NaturalMotion tries to attract the best and brightest because we're dedicated to advancing the technology that drives this industry," said Torsten Reil, CEO of NaturalMotion. "Leighton brings a wealth of professional experience and we're delighted he's decided to join the team."

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About NaturalMotion

NaturalMotion Ltd. Is the first company to create 3D character animation software based on Dynamic Motion Synthesis (DMS), a technology that utilizes Adaptive Behaviours and artificial intelligence to simulate the human-nervous system. Based on Oxford University research on the control of body movements, NaturalMotion's euphoria synthesizes 3D character animation in real time on PLAYSTATION ® 3, Xbox 360 TM and PC, and will debut in Rockstar Games' Grand Theft Auto IV and LucasArts' Star Wars: The Force Unleashed. NaturalMotion's other DMS product, endorphin, creates off-line animation an order of magnitude faster than traditional techniques, and is widely used in the film and games industries, with customers such as Sony, Giant Killer Robots, The Mill, Capcom, Namco and Konami. NaturalMotion's third product, morpheme, is the industry's first graphically authorable animation engine designed to give animators full control over the look of their animations in-game.

For further information please visit NaturalMotion's website, or join the 80,000 endorphin LE users at

® euphoria, endorphin, morpheme and Dynamic Motion Synthesis are registered trademarks of NaturalMotion Ltd.

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Wes Phillips / Chris Heintz


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