Namco Mobile acquires Snoopy license

Namco's brand new mobile content division has announced plans to bring beloved cartoon character Snoopy to mobile phones via a new partnership with United Media.

The game will see Snoopy taking to the skies, tasked with flying through a war-torn landscape to capture the enemy flag - otherwise known as the security blanket belonging to fellow Peanuts character Linus.

It won't be the first time the cartoon beagle, who has appeared in a huge number of TV specials, books and more than 18,000 comic strips, has starred in his own game - but it will be the first time he has appeared on mobiles.

"Consumers have enjoyed Snoopy across multiple mediums, but never before through mobile games," said Jean Sagendorph, licensing manager at United Media.

"We believe combining Snoopy, a classic icon, with Namco's proven record at developing top-selling and thoroughly entertaining mobile games is going to result in a mobile game loved by consumers of all ages."

Scott Rubin, VP of sales and marketing for Namco America's wireless division, commented: "Snoopy and the Peanuts characters are entertainment icons, providing mass-market appeal and family-oriented fun for decades."

"We are excited to add these characters to our line-up of top-selling brand-based games, and we are sure they will make a great addition to our catalogue of mobile hits."

Namco's new mobile division, which was established earlier this month, has already announced plans to release mobile versions of classic Namco titles such as Pac-Man and Galaga, along with icons, wallpapers, ringtones and screensavers for mobile phones.