N3twork has announced a new $50 million growth fund for its N3twork Scale Platform to support existing, published mobile games scale through marketing investment.
The fund is expected to help scale 100 games in the next year, including 99Games' Star Chef 2, with individual games able to receive up to a maximum of $1.5 million.
This larger-scale support will work in tandem with a separate N3twork pilot fund, a $1 million fund for developers who lack the resources for a substantial user acquisition or marketing budget.
This funding will include a four-week user acquisition test program, with those games expected to reach scale at the end of the program to be considered for continued spend in the growth fund.
N3twork expects to support up to 100 games in 2020 at $10,000 each in its pilot program.