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Mobile in-game ads firm Greystripe appoints new sales VP

Larry Grossman joins burgeoning in-game advertising network

California-based mobile in-game advertising firm Greystripe has announced that advertising industry veteran Larry Grossman has been appointed as the company's new vice president of sales.

Grossman, who was formerly senior VP of Netpulse and was the founder of technology and media advertising firm Media Encounters, brings thirty years of experience of the advertising market to the company.

"We are excited about Larry joining Greystripe as we aim to capitalise on mobile advertising, which is expected to explode in the coming years," commented Greystripe co-founder and VP of marketing Michael Chang.

"Larry's level of experience and expertise is unmatched in the industry and we plan to leverage his background and skills to move us forward in mobile advertising," he continued.

Greystripe is the first company to specifically target advertising in games and applications on mobile devices, mirroring the increasing popularity of in-game advertising in console and PC titles as an additional revenue stream for publishers.

"Greystripe has a specific and valuable niche in the emerging mobile advertising market," said Grossman in a statement today. "With analysts predicting that the industry will boom to $1 billion by 2009, the company is well positioned to capitalise on how brands and consumers are taking advantage of this new form of advertising."

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