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Mobile Game Conference secures Microsoft, EA keynotes

Chris Early, Mitch Lasky confirmed for July event

The Game Initiative, organiser of the forthcoming Mobile Game Conference in Seattle, has announced details of the two keynote speeches to be delivered by Microsoft Casual Games Group studio manager Chris Early and EA Mobile's SVP, Mitch Lasky.

Now in its fourth year, the MGC event will take place over two days from 13-14 July at the Meydenbauer Centre in Bellevue, Washington and will be divided into three core themes: Design, Construction and Potential, with keynote, panel, roundtable and Speak Out sessions covering each theme in detail.

Chris Early, studio manager for Microsoft's Casual Games Group, will deliver the keynote speech on day one, discussing the notion of a unified casual games service that transcends platform restrictions. He will likely add further insight into the evolution of the company's Xbox Live service with the recently announced Live Anywhere initiative.

Day two's keynote will be delivered by EA Mobile's SVP, Mitch Lasky, who served as Chairman and CEO of mobile publishing giant Jamdat before orchestrating EA's USD 680 million acquisition deal. Lasky now runs EA Mobile on a global basis, overseeing operations in more than 40 countries and striving to further develop the mobile business through integration of the talent, resources and experience of both companies.

MGC 2006 will also feature a LivePitch event, submissions for which will be reviewed by the Mobile Game Conference Advisory Board and the creators of the best ideas will be allowed five minutes on centre stage at the conference to convince the panel of VIP judges to fund or distribute their concept.

Further information on the forthcoming event, its agenda, exhibitors and registration information can be found by visiting the Mobile Game Conference website.

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