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Mobile developer Moblyng closed

"We did not monetise enough to stay in business," admits CEO

Moblyng, the developer behind HTML5 titles like WeeMee Life and Social Poker Live, has closed.

Stuart Putney, founder and CEO, confirmed the news to GamesBeat.

"We did not monetise enough to stay in business," he said.

"I am very proud of the work we did, the HTML5 games are still live and we have a growing base of active users. I remain very confident HTML5 will be a great platform for social games and media, it is simply a question of when. We just unleashed a group of kick-ass HTML5-focused professionals into the market, so my hope is they will help the HTML5 ecosystem develop that much faster."

The closure meant 20 job losses.

The company was founded in 2007 and created cross platform, free-to-play HTML5 games for the social and casual markets. In December 2010 it raised around $7.5 million of its $10.9 million target in a fundraising round.

Its investors included Mohr Davidow Ventures, Deep Fork Capital and a number of private angel contributors.

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Rachel Weber

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Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.

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