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Minority Media becomes Meta4 Interactive

Papo & Yo dev rebrands as it focuses on VR development, metaverse content creation, and location-based entertainment

Game developer Minority Media announced today that it has rebranded as Meta4 Interactive.

The company said that the name change is to align with "their evolution and expanded focus".

It will focus on location-based multiplayer VR, consumer VR, and content for the metaverse.

Founded in 2010, Meta4 Interactive is a studio that's developed titles for a number of platforms such as Papo and Yo, Other Room, and Transformers VR Battle Arena.

"Today users all over the world have begun to gather simultaneously and take part in games, meetings, and collaborations", said Meta4 Interactive vice president of business development and global sales Michael Zaidan.

"We want to blur the lines of immersive entertainment by delivering great games wherever players gather, whether they are at home playing on a console, on their phone on the go, donning a VR headset in their living room, or out in the physical world engaging in a premium immersive attraction at their favorite amusement venues."

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Jeffrey Rousseau avatar
Jeffrey Rousseau: Jeffrey joined in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.
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