Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

London MCM Expo 2010

Assassin's Creed: Brotherhood to be official sponsor of next month's show.



The London MCM Expo is delighted to announce that much-anticipated Ubisoft game Assassin’s Creed: Brotherhood is to be the official sponsor of next month’s show, which closes out this year’s London Games Festival at Excel on 29-31 October.


The publisher plans to raise awareness of Assassin’s Creed: Brotherhood through special activities, banners and more at the show, as well as giving Expo visitors the chance to get hands-on experience of the action-adventure game’s single and multiplayer modes ahead of its 19 November release on Xbox 360 and PS3.


“Partnering with MCM Expo is yet another way to bring Assassin’s Creed: Brotherhood to life, create positive word of mouth in the run-up to release and ensure the game is front of mind,” said Ubisoft’s brand manager Jan Sanghera.


“We have always supported MCM Expo in the UK and it’s encouraging to see it growing in popularity year-on-year. The event brings together many forms of entertainment such as film, videogames, comics and anime, providing visitors with the opportunity to experience everything under one roof.


“From our perspective, it’s about ensuring Assassin’s Creed: Brotherhood is seen as an essential part of this entertainment mix. It’s a fun environment, and will provide visitors with the chance to engage and interact with the brand.”


For more MCM Expo information, visit our new website at:



In addition to the biannual London MCM Expo, the MCM Group hosts the Spring and Winter Memorabilia shows at Birmingham’s NEC, the Manchester MCM Expo at Manchester Central and the Midlands MCM Expo at Telford International Centre.

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and