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Less than half of US gamers purchased in-game content last month

SuperData: Additional content spending stagnating on PC and console as players gravitate toward fewer titles overall

In-game spending has stagnated on console and PC in the US, as players focus their dollars into fewer titles overall.

From a survey of 3,000 US respondents ages 13 and up who reported playing games in the past month, SuperData reports that just over half of gamers (51%) did not spend money on additional in-game content in September.

Fortnite and Call of Duty: Black Ops 4 saw the highest overall spend, with 8% of respondents spending money on extra content in those games. 6% spent money in Grand Theft Auto V, and 5% spent in Minecraft.

SuperData's report goes on to note that in-game spending appears to be on a slight decline on PC and console over the last year, with in-game conversion rates dropping from 30% to 16% year-over-year on PC and from 36% to 10% on console. This is likely due to players focusing their spend into fewer titles overall rather than spending on many games at once.

Additionally, 54% of those surveyed said they considered the influence of family and friends when considering whether or not they would purchase a game. 40% said social media played a factor, and 36% said they were influenced by video game news websites.

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Rebekah Valentine avatar

Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.

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