Kuju forms NiK NaK studio

Kuju Entertainment has announced the formation of NiK NaK, a new studio dedicated to making games for young players.

The new studio, to be led by Kevin Holloway, will only make PEGI rated 7+ games or below, equivalent to an ESRB "E" rating.

"I am very excited to be heading up NiK NaK," said Holloway. "We have big ambitions for the studio to become a world leader in the huge kids' games genre.

"The new studio ethos is all about passion and creativity."

NiK NaK is situated on the Surrey University Research Park on the outskirts of Guilford in the UK. The studio is currently working on a series of games based on a big IP to be announced in early 2008.