The Killzone cinematics have the high voltage intensity and visual punch of a blockbuster action film and feature renowned actors Malcolm McDowell and Ray Winstone as Helghast leaders Stahl and Orlock. McDowell and Winstone voiced the characters and also supplied their body movements and facial gestures through the use of sophisticated motion capture techniques.
One of few Hollywood directors to work successfully in games, feature films and advertising, Sonzero is a prime example of the growing trend toward media convergence. He directed cinematics for Resident Evil 5, released by Capcom last year, and is also director of the cult horror film Pulse. He has an international reputation as a commercial director whose credits include such brands as L’Oreal, Maybelline, Garnier, Pantene, Neutrogena, Coca-Cola, GM, Levi’s, Verizon, Lexus and Mercedes.
“The blending of advertising and games is exciting and full of possibilities,” Sonzero said. “It won’t be long before game heroes will be used to endorse brands in cross promotions. I see tremendous opportunities for brands to reach the growing gaming audience.”
Sonzero is currently in pre-production for a marketing campaign for an Italian pharma brand that will include a virtual commercial designed to emulate a first-person shooter game. The director is also in talks with a car manufacturer about an ad campaign that will combine live action with a Japanese anime character. The latter is part of a multi-tiered cross-promotion strategy that will also include a virtual concert.
Through his newly launched company, Sonzero Films, Sonzero is also developing original content and intellectual properties for film, television and games. Two trans-media properties and a reality show are currently in early development stages.
Sonzero Films is represented by Jared Shapiro of Moustache TV on the East Coast, Yvette Lubinsky of Yvette Reps on the West Coast, Laura Gregory of Great Guns in the UK, Lipstick for beauty work in the UK / Paris and Music Video Management by Randi Wilens of RW Media.
Show reels and contact information can be found at www.sonzerofilms.com.
For more information, call 213.631.0552.