CHERTSEY, UK, September 1st, 2004 - Electronic Arts (Nasdaq: ERTS), the world's leading interactive software company, today announced that one of the UK's hottest actresses, Kelly Brook, has signed up to star in Need for SpeedTM Underground 2 - the much anticipated sequel to the biggest selling racing video -game of 2003 from EA GAMESTM
Kelly takes on the role of Nikki, a rebellious and full throttled street racer who can really handle herself, looking as good out of the car as she does in it.
Kelly said of the game "It's amazing to see yourself transformed into a videogame character, EA did a great job making my character Nikki look like I do. I'm very excited to be a part of Need for Speed Underground 2 and I can't believe how realistic videogames have become, the sense of speed and graphics are so good it's almost scary."
Need for Speed Underground 2 challenges gamers to immerse themselves in the tuner culture, exploring an expansive, free-roaming city divided into five distinct neighborhoods. Gamers will encounter rival racers who will initiate events, tip players off to the hottest racing spots, and show them where to buy the most sought-after licensed aftermarket upgrades.
The new game delivers complete automotive self-expression with more than 30 of the hottest licensed turner cars and hundreds of aftermarket parts for nearly infinite visual and performance customization combinations.
Stuart Lang, EA GAMES Brand Manager for Electronic Arts said "Kelly was our #1 choice to play the role of Nikki and we're delighted to have her onboard for what will be a must-have racing experience this Christmas."
Need for Speed Underground 2 can be played for the first time by consumers on the EA Games stand E5, Gamestars Live, Excel London,
1st - 5th September
Need for Speed Underground 2 is being developed by EA Canada and will be available on the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, the NINTENDO GAMECUBETM, Game Boy AdvanceTM, and PC this November. More information is available via http://eagames.co.uk/needforspeed
For further information, please contact:
Caroline Thomas firstname.lastname@example.org 01932 450133
Amy Wright email@example.com 01932 452891
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTSTM, EA GAMESTM and EA SPORTS BIGTM. EA's homepage and online game site is www.uk.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://www.uk.ea.com/press
Need for SpeedTM Underground 2 ® 2004 Electronic Arts Inc. Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a registered trademark of Sony Computer Entertainment Inc. GAME BOY, GAME BOY ADVANCE AND NINTENDO GAMECUBE ARE TRADEMARKS OF NINTENDO. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries and are used under license from Microsoft. All other trademarks are the property of their respective owners. EA GAMESTM, EA SPORTSTM and EA SPORTS BIGTM are Electronic ArtsTM brands.