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John Heinecke joins Square Enix as chief marketing officer

Former Overwatch VP of global publishing to oversee marketing across the Americas and Europe

Today, Square Enix announced it has appointed John Heinecke as its new chief marketing officer. Heinecke will be in charge of the company's overall marketing across both Square Enix America and Square Enix Europe.

Heinecke joins Square Enix after twelve years at Blizzard Entertainment, where he recently served as VP of global publishing for Overwatch, leading the game's launch campaign. He also headed the launches for Hearthstone and Diablo 3, and participated in those for Overwatch League, StarCraft 2, and multiple expansions of World of Warcraft.

Before his time at Blizzard, Heinecke worked in marketing roles at both Activision and Ignited, an ad agency.

"Square Enix has some of the most storied franchises in gaming and I am very excited to join the team," said Heinecke. "I look forward to building cutting edge marketing campaigns that help to grow our global audience and to build passionate communities around our amazing games."

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Rebekah Valentine

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Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.

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