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Jagex partners with Hasbro for Transformers MMO

Online game set for Western release in 2012

Jagex has revealed details of its MMO partnership with toy maker Hasbro - the two are working on an online game based on the Transformers licence.

Hasbro already has a Transformers MMO in development with NetDragon for Asia, and a deal with Activision to create games based on the Transformers movies. This new game is targeting the US, Europe and Latin America.

"Hasbro's decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe," offered Mark Blecher, general manager of Digital Gaming and Media at Hasbro.

"We are extremely excited to create a dream team that combines Transformers brand stewards with Jagex development experts to deliver an epic Transformers gaming experience to fans in 2012."

Jagex is best known for free-to-play fantasy game RuneScape. It also runs a casual portal, FunOrb. In 2009 the company canned a futuristic sequel to RuneScape because it didn't meet quality expectations, costing the firm "tens of millions" according to its CEO Mark Gerhard.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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