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iPhone Game Rebate program

Cashback system for iPhone game publishers and developers.

Calgary, Alberta, Canada - January 8, 2010

Ph03nix New Media, a leading game development company focused on creating inspiring and engaging games for audiences of all ages, today launched the iPhone Game Rebate program, the first system that provides cash rewards to purchasers of iPhone games. The innovative new rebate program lets iPhone game publishers and developers reward their customers with cash incentives, while users can enjoy discounts of 50% or more on newly released games.

“Offering rebates to iPhone users creates a whole new world of promotional opportunities for iPhone game publishers and developers,” said Jon Lam, CEO and Founder of Ph03nix New Media. “This is the first program of its kind for the iPhone, which means we’ll see a lot of exciting initiatives as companies use this program in unique and creative ways.”

Rebate promotions through the iPhone Game Rebate program will feature individual games or groups of games from specific companies, and may vary in terms of reward. The program is flexible and can offer rewards for any iPhone game or app. Publishers or developers interested in participating in the rebate program can inquire at the following e-mail address: support@iphonegamerebate.com

To kick off the rebate program, Ph03nix New Media is offering a $1 rebate for the purchase of any iPhone game from now until Jan. 31. Registration for the rebate program is simple; to get started users only need to enter their information at the following website address http://www.iphonegamerebates.com.

Once registered, users can redeem their rebate for this or any future promotion by sending their iTunes receipt to support@iphonegamerebate.com Once the proof-of-purchase is received, a cash rebate will be sent to the registered user’s mailing address.

For more on the iPhone Game Rebate program, please visit: http://www.iphonegamerebates.com.

For more information about Ph03nix New Media, please visit: http://www.ph03nixnewmedia.com.

About Ph03nix New Media

Based in Alberta, Canada, Ph03nix New Media is a game development company focused on creating inspiring and entertainment multi-platform games. Founded in 2003 by entrepreneur Jon Lam, Ph03nix New Media specializes in designing casual games, and has received widespread recognition for the Curse of the Pharaoh series, which topped the charts on leading casual game portals. Ph03nix New Media is backed by AVAC Ltd. and received $1.1 million in investment funding. In 2009, Ph03nix New Media launched the iPhoenix Fund, a $1 million investment fund focused on development for the iPhone platform. Additionally, the company acquired Blue Unit Studios, a Calgary-based iPhone game development studio, and formed Big Stack Studios and Triple Hippo Studios, the iPhone and casual games divisions of Ph03nix New Media. For more information, please visit: www.ph03nixnewmedia.com.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com

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