Internet Cafes in Asia
Coffee and computers to generate $19 billion in 2011.
Highlights from the study:
- There are more than 350,000 Internet cafes across Asia, estimated to generate more than $19 billion in revenues in 2011
- Some of the larger Internet cafes in China can have more than 200 PCs per café, a prime target for PC and hardware manufacturers. These large Chinese Internet cafes can earn half a million ($500,000) in a year. In India and Vietnam, cafes tend to be much smaller and have less than 20 seats, on average. Even with 82% PC penetration, Korean gamers still flock to Internet cafes with the top game NCSoft’s “Aion” being played there.
- For game operators and publishers, working with Internet cafes requires a multi-prong strategy including a dedicated sales team, pricing bundles and special marketing and promotions.
Critical challenges for Internet cafes include high real estate and labor costs, increasing government scrutiny; consumers playing at home and a negative reputation amongst some consumers.
The “Internet Cafes in Asia” report provides an in-depth analysis of the Internet cafe market, an executive summary; market sizing; inhibitors and drivers to growth; marketplace analysis; and strategic conclusions. To purchase this report or to view an excerpt, please call (+1) 415-738-7660 or email research@pearlresearch.com.
About Pearl Research
Pearl Research, a business intelligence and consulting firm, specializes in the Internet and technology markets with a special focus on emerging markets and platforms. Pearl Research publishes in-depth research reports and provides customized research and consulting services. Visit http://www.pearlresearch.com or call 415-738-7660 for more information.
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Allison Luong
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Pearl Research
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