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Interactive Data Visualization Announces Agreement with Sierra Entertainment to Provide SpeedTree®RT for Upcoming Titles


COLUMBIA, SC - October 9, 2007 - Interactive Data Visualization, Inc. (IDV), has signed a licensing agreement with Sierra Entertainment, a division of Vivendi Games, to use SpeedTree®RT software solutions to enhance outdoor environments in a number of new and upcoming Sierra Entertainment titles.

The natural-looking, wind-blown foliage generated by SpeedTree will appear in a wide variety of Sierra Entertainment projects now underway, including the recently-released World in Conflict from Sierra Entertainment's Massive Entertainment studio.

"SpeedTreeRT represents not just years of programming & artistic effort by IDV, but the input of countless studios around the world," said IDV CEO Chris King. "We look forward to working with Sierra Entertainment to help them take game features to the next level with one of the game industry's most recognized middleware packages."

"The SpeedTreeRT technology provides tremendous life-like and realistic features making players feel as though they are in the game," said Brian Leake, vice president of Technology for Sierra Entertainment. "For the next generation of gaming, SpeedTree software is an important tool to help create out-of-this-world outdoor environments that meet the highest standards of players."

Interactive Data Visualization, Inc. (IDV), develops software products with a focus on real-time three dimensional applications for the game development, visual simulation, engineering visualization, and animation industries. IDV, a privately held corporation, was founded in 1999 in Columbia, South Carolina. For more information about IDV, visit

SpeedTreeRT, winner of the 2005 Front Line Award for middleware, delivers highly realistic trees and plants, with adjustable wind effects, user-configurable and seamless LOD transitions, and an included library of hundreds of tree, plant and marine models representing more than 170 core species. SpeedTreeRT includes SpeedTreeCAD, a Windows application used to create and edit animated trees in real-time.

About Sierra Entertainment

Sierra Entertainment (, a global division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for videogame systems, handheld gaming devices and personal computers. Sierra Entertainment features a portfolio of titles based on original IP and popular licenses from industry-leading content partners, including F.E.A.R., Crash Bandicoot®, Spyro the Dragon®, Scarface and Ice Age. Sierra Entertainment has four integrated internal studios providing creative talents and development capabilities across multiple gaming genres: Radical Entertainment in Vancouver, BC; High Moon Studios in San Diego, CA; Massive Entertainment in Malmö, Sweden; and Swordfish Studios in Birmingham and Manchester, England.


Kevin Meredith

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