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Innex/Sega deal

US distribution agreement signed for assortment of handheld and plug-into-the-telly games.


(City of Industry - September 22, 2009) - Innex, announced that it would distribute in 2009 a wide range of consumer electronics, games, and toys products offered by AtGames® Holdings Ltd. based on licensed SEGA console game software. Included in the announced products are the "Plug and Play" games, handheld LCD game players with game-playing functions, and TV game consoles. These products incorporate licensed games including the Genesis (Mega Drive) games "Sonic and Knuckles" and "Sonic 3D".

Portable Handheld Containing 20 Licensed SEGA Genesis Titles

Hold the power of a Genesis in the palm of your hands! This portable handheld is fully loaded with 20 licensed Sega Genesis titles, including Sonic and Knuckles, Ecco, Golden Axe, and much more! Viewed on a razor sharp, high quality 2.4" LCD screen, at home or on the go, you'll find yourself lost deep down memory lane with no turning back!

Firecore Classic Console

The Firecore classic console not only plays most of your old Genesis cartridges, but is also jam packed with 20 licensed Sega games! Including, Sonic and Knuckles, Ecco, Sonic Spinball, and much more! The Firecore features a built-in IR receiver to support wireless Firecore controllers (not included), and is also compatible with the Firecore SD cartridge. The Firecore is also built to support newly developed games which use true color technology.

Innex, Inc. President Titi Ngoy says about the product launch: "We are very proud of our partnership with AtGames and look forward to delivering these amazing SEGA-licensed products to retailers and gamers." "We are excited about this opportunity to further expand our collaboration with Innex and establish AtGames'SEGA-licensed products in the market," said Dr. Ping-Kang Hsiung, founder and CEO of AtGames.

SEGA granted AtGames the exclusive right to sell selected SEGA software products for SEGA's proprietary platforms (e.g., SEGA Master System, SEGA GAME GEAR, SEGA GENESIS (MEGA DRIVE) System, SEGA SATURN System, SEGA 32X, SEGA CD and SEGA Dreamcast System) bundled together with an emulator for these SEGA proprietary platforms to original equipment manufacturers, chip makers and other product manufacturers in Greater China. In turn, these original equipment manufacturers, chip makers and other product manufacturers will incorporate these bundles into products for sale throughout the world.

About Innex

Innex was launched in 2004 as a distributor of video game related products with a particular emphasis on video game peripherals. The company has experienced exceptional growth in just five years and is poised to become one of the leading providers of gaming accessories worldwide. In addition to its extensive global distribution capabilities, Innex also provides its business partners with the opportunity to develop their own private label brands by offering an Original Equipment Manufacturer (OEM) program. Simultaneously, Innex has positioned itself as a product sourcing agent, providing expert consultation to companies looking for specific video game related products that are either unavailable through other vendors, or difficult to find or manufacture.

About AtGames

AtGames® Holdings, Ltd. develops innovative interactive entertainment products for worldwide distribution. Founded in 2001 by veterans in digital media and information technology industries, AtGames® has distribution channels in the United States, Japan, Greater China, and the rest of Asia as well as in Latin America. AtGames®maintains product development facilities at various locations. AtGames® Holdings, Ltd.'s website is

NOTE: The company names and product names are the registered trademark of each respective company. The ability to play original Sega Genesis/Mega Drive cartridges with this device is a feature that is not provided by Sega Corporation and its licensees. Sega Corporation and its licensees shall in no way take any responsibility for or liability from the use of their products in conjunction with this device.

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