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Indiagames/PopCap deal

Latter's casual games catalogue going mobile.

Mumbai, April 4, 2008. Indiagames Ltd, India’s benchmark mobile and online games company and a leading global publisher of mobile games has announced its partnership with the leading casual gaming company PopCap® Games, to exclusively distribute key titles from PopCap’s catalogue of games on the mobile platform in India.

PopCap Games, a leading developer and publisher of casual games, has been responsible for some of the most popular online game titles, including its flagship game Bejeweled. As part of the agreement, Indiagames will exclusively distribute Bookworm and Chuzzle in India. The games will be available for download with leading Telco operators across India.

Speaking on the occasion, Samir Bangara, COO, Indiagames said, “Our partnership with PopCap® Games is in tune with our policy of making available the best mobile gaming content to the Indian consumer. PopCap Games have been extremely popular on the online space and we believe that titles like Bookworm and Chuzzle which appeal to a wide audience will be equally popular with mobile gamers in India”.

“Indiagames has an unique positioning in the Indian market, with its online and mobile direct channels, carrier connections and local marketing expertise, making them a perfect partner for PopCap,” says James Gwertzman, VP of Asia/Pacific for PopCap. “We decided to enter India with a strong partner who could quickly help us build our mobile brand, and we found that partner in Indiagames”

PopCap had earlier tied-up with Indiagames to make its games catalogue available on Indiagames’ subscription based online gaming service – Games on Demand (GoD).


Indiagames Ltd is India's benchmark mobile and online games company and a leading global mobile game publisher. The Company is engaged in publishing and developing games across various platforms including Online and Mobile. Indiagames’ products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries.

In India, the Company also distributes games via its consumer focused website and operates a broadband Games on Demand service located at Indiagames has over 300 employees and offices in Mumbai, London, Los Angeles & Beijing. Internationally the company publishes mobile titles via its IG FUN brand. Key investors include TOM Online Inc. (NASDAQ: TOMO; HK GEM stock code: 8282) - a leading wireless Internet company in China providing value-added multimedia products and services, Adobe Inc., and Cisco Systems Inc.

Indiagames, IG FUN and Beat This are trademarks of Indiagames Ltd.


PopCap Games ( is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 120 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have been downloaded more than 200 million times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smart phones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.

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PopCap, the PopCap logo and Bejeweled are trademarks of PopCap Games, Inc. and may be registered in some countries.

For More Information:

Cerin Pathrose, Equator Communications, +91-98867-22101,

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