Immortals rebrands, raises $30m in Series B funding

Today, esports organization Immortals announced a rebranding to Immortals Gaming Club as it closed a Series B funding round that raised $30 million.

The organization's rebranding also coincides with the acquisition of Brazilian game matchmaking platform Gamers Club. Gamers Club will now serve as one of Immortals Gaming Club's two operating businesses by continuing to operate its current Brazilian Counter-Strike: Global Offensive hub while also adding new games and expanding into other regions.

The other operating business, IGC Esports, will focus on the company's competitive esports endeavors for Immortals, Los Angeles Valiant, and MIBR (which it acquired last year).

Immortals Gaming Club's $30 million funding round was supported by current company shareholders AEG, Lionsgate, the Milken Family, Steve Kaplan, and Meg Whitman. Other investors included John Griffin, March Capital Partners, and others.

"Bringing together a premier platform in Gamers Club and our core esports team operations is a critical and exciting step in enabling IGC to become a vertically integrated, truly global esports and gaming organization," said Immortals Gaming Club CEO Ari Segal. "This fundraise is a major milestone in the evolution of this organization and furthers our ambition to build a distinctive, best-in-class esports and gaming organization."